Pink dial, rose-tone gold
On the hand-held gallery photos the plating is a rose tone, and the pink dial matches it closely, so this 278271 looks warm all over. Ten small stones replace the hour markers, the crown sits at 12 and the date at 3. Next to the pink 278240 with a smooth bezel it is the more decorated version of the same colour, and the mint green 278274 is the same 31 mm size in a cooler steel look.
278271 specifications
- Reference: 278271 (Datejust 31)
- Case: 31 mm, 904L steel
- Bezel: Fluted, rose gold-plated
- Dial: Pink sunburst
- Hour markers: 10 set stones
- Bracelet: Two-tone Jubilee
- Crystal: Sapphire, lens over the date
About the colour of the plating
The main studio image renders the metal warmer and more yellow than the gallery photos. The gallery shows the actual watch, and there the bezel, crown and centre links are rose gold-plated over 904L steel. You approve photos and a video of your own watch before it ships, so the tone can be checked then.
Movement and size
Choose a Miyota-based Japanese automatic or a Swiss automatic built to follow the original calibre. The case is rated to 30 m. A 31 mm case suits small wrists and dressier wear; choosing between a 36 and a 41 mm Datejust covers the larger sizes, and other Datejust versions include more 31 mm dials.
Is the gold on this 278271 rose or yellow?
Rose, as the gallery photos of the watch show. The main studio image looks more yellow because of its lighting. It is plating over steel either way.






















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