The 69174 introduces white gold plating into the Lady-Datejust equation, upgrading the bezel from smooth steel to fluted white gold plating. That single material change transforms the character of the watch entirely — the alternating ridges of the fluted bezel catch ambient light from every angle, giving the 26mm case a presence that belies its compact size. Paired with a Jubilee bracelet and white dial, the 69174 represents the classic Lady-Datejust formula in its most recognised form.
Key Specifications
| Specification | Detail |
|---|---|
| Reference | 69174 |
| Case Size | 26mm |
| Case Material | Oystersteel and white gold plated |
| Bezel | Fluted, white gold plated |
| Dial | White |
| Crystal | Sapphire with Cyclops lens |
| Movement | Automatic with date |
| Water Resistance | 30m |
| Bracelet | Jubilee, five-piece links |
| Clasp | Concealed folding Crownclasp |
| Functions | Hours, minutes, seconds, date |
The 69174 White Dial Up Close
The white dial offers maximum contrast against the applied hour markers, ensuring legibility at a quick glance. Luminescent hands sweep across a clean surface with a date window at three o’clock magnified by the Cyclops lens. The overall impression is one of bright, uncomplicated elegance — the kind of dial that pairs effortlessly with any outfit.
The fluted white gold-plated bezel frames the dial with rhythmic ridges that generate a subtle shimmer on the wrist. The Jubilee bracelet in Oystersteel drapes softly thanks to its five-piece link construction, sitting comfortably on smaller wrists. See the full range in the Lady-Datejust collection.
Movement Options: Swiss vs Japanese
Choose between two movement grades suited to different priorities:
- Swiss automatic — higher beat rate for a smooth sweep, extended power reserve, and finishing that reflects the original Lady-Datejust caliber design. Ideal for collectors who appreciate horological detail.
- Japanese automatic — Miyota-based caliber with strong reliability and easy servicing at watchmakers worldwide. A practical everyday choice.
Both include quickset date adjustment and hacking seconds.










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